I’ve been reading librarian Becky Spratford’s RA for All blog for a few months. She’s a horror fan – that’s how I found her blog – and she has some great Readers Advisory articles. Since RA is possibly my favorite part of librarianship, I get a lot out of her posts and I’ve started incorporating some of her ideas here. Today, I want to talk about book covers. Becky Spratford has some good posts on book covers; her Deep Dive Into Book Cover Design has links to interesting articles on book cover design, and her July post on making book covers work for us spoke to my soul.
See, I’m a merchandising fiend. When we were open to the public, I’d wander through my library shelves and put books that had great covers face-out, sure; I’d also put books face-out that needed some extra notice (read: low circ). I love making up displays with fun things to print out, and books to show off. Because in spite of the fact that we say we don’t want to judge books by their covers, we also say that a picture is worth a thousand words! A book cover is artwork, and we love to look at art. We’re largely a visual people, after all. Book covers appeal to visual learners, inviting them inside to see what lurks beneath the surface.
Even putting together my Bitmoji library, I put thought into book covers. I’m creating multiple displays, after all! Do I put new books down that the kids may not have seen, since we’re all under quarantine? Do I put down favorites that will bring them to the library website? Do I plop in a mixture of both? It’s a dance. (I ended up going with both established favorites and new books.)
Display your book covers proudly! Think of them like your own little art gallery, and invite others to enjoy them, too. You may pick up a few new readers along the way.