entrepreneurship – Mom Read It

Fiction, Middle Grade, Realistic Fiction, Tween Reads

The Startup Squad: Middle grade entrepreneurs!

Posted on July 26, 2020 by Rosemary Kiladitis

The Startup Squad: Face the Music (The Startup Squad #2), by Brian Weisfeld & Nicole C. Kear, (May 2020, Macmillan), $7.99, ISBN: 9781250180469

Ages 8-12

The second book in the new Startup Squad series has our group of entrepreneurial friends working to promote a band. The series is all about the adventures of four friends – Harriet, Resa, Amelia, and Didi – who take matters into their own hands, learning how to earn money by creating their own businesses! In the first Startup Squad adventure, the girls worked to get a lemonade stand business up and running for a class assignment and grand prize. Here, Harriet’s brothers are in a band called the Radical Skinks; they’re kind of on hiatus because Harriet accidentally broker her brother’s guitar. A Battle of the Bands is on the horizon, where the winner would get a spot on the huge talent show hit, American Supahstars! The Startup Squad jumps into action with a plan to sell t-shirts, raising enough money to get a new guitar for Harriet’s brother, Larry, in time for the show… but Harriet tends to be a little overenthusiastic, and doesn’t think things quite through, which cause a lot of tangles for the girls: and the band. Can the Startup Squad get it together in time to help the Skinks get back on their feet?

This is a fun, comprehensive series that embraces entrepreneurship and shows kids that everyone can start a business with the right information and drive. The multicultural group of girls each has different strengths and skills, and get some solid information and encouragement from friends and family members on the way. They make believable mistakes to illustrate the pitfalls of going into a business without a fully sketched out plan, and how to correct those mistakes the next time. Back matter includes a section on what principles the girls learned in this adventure, a breakdown of the terms and how to put them to use, with tips and emphasis on customer service, negotiating, and revenue vs. profit; there’s also a profile on a real-life tween entrepreneur. Brian Weisfeld is the founder of The Startup Squad; he was inspired after being disappointed in the lack of entrepreneurial books available for girls. Author Nicole Kear is also the author of The Fix-It Friends series, where a group of friend solve problems together.

The Startup Squad website has a wealth of information for young entrepreneurs, including free, downloadable parent and teacher guides; activity kits; business tips, and book recommendations. Add these to your collections and booktalk/display with books like The Babysitter’s Club (the original chapter book series and the newer graphic novels) and Jessie Janowitz’s novels The Doughnut Fix and The Doughnut King. The Startup Squad and The Fix-It Friends are great for those readers that are moving out of intermediate chapter books and moving toward longer fiction.

Middle Grade, Non-fiction, Tween Reads

Middle grade entrepreneurial books kids will want to read: From an Idea to…

Posted on March 26, 2019 by Rosemary Kiladitis

I had a bit of business book success a few years ago when I put Notch’s – the creator of Minecraft – bio on the shelves at my first library, but books about successful businesses aren’t always easy to come by for a middle grade audience. This new series from Case Marketing founder Lowey Bundy Sichol tries to fill some of that gap, taking brands that are uber-popular with tweens and breaking down the companies’ histories, successes, and setbacks.

From an Idea to Disney: How Imagination Built a World of Magic, by Lowey Bundy Sichol/Illustrated by C.S. Jennings, (Feb. 2019, Houghton Mifflin Harcourt), $15.99, ISBN: 978-1-328-45361-7

Ages 10-12

From an Idea to Disney is part bio on Walt Disney, part bio on his empire, from Mickey Mouse and Steamboat Willie to Disneyland, Disney World, and all of Disney’s acquisitions. The chapters are quick, explain business practices in plain language and include callout boxes with definitions for specific business terms. Disney’s story focuses on the development of the family-friendly, inclusive brand, Walt Disney’s desire to create full experiences for families at his parks, and how the Disney family pushed back at what they perceived an over-merchandising of the brand in the 1990s, bringing about a management change that brought Disney back to Walt’s original vision.

Inspirational quotes from Walt himself run throughout the book, and black and white line drawings add visual interest. A Walt Disney Company timeline, bibliography, and source notes round out the volume.

From an Idea to NIKE: How Marketing Made Nike a Global Success, by Lowey Bundy Sichol/Illustrated by C.S. Jennings, (Feb. 2019, Houghton Mifflin Harcourt), $15.99, ISBN: 978-1-328-53062-2

Ages 10-12

Global athletic shoe giant NIKE began as high school athelete Phil Knight’s grad school project for an entrepreneurship class. Despite pushback from his critical father, he made a go of it, bringing his high school track coach, Bill Bowerman, into the fold. Bowerman would go on to create the “waffle iron soled” sneaker that would grip surfaces better – and ruined his wife’s waffle iron in the process. From an Idea to NIKE concentrates on the value of marketing in NIKE’s success, from athletic endorsements, to the Just Do It campaign, to running different sales channels, including NIKETown stores and the ability to order customized shoes online. The book mentions NIKE’s struggle to survive shortly after going public, when Reebok rose to popularity in the early ’80s; their quest to gain footing in Europe and the soccer market, and dealing with endorsed athlete scandal.

As with From an Idea to Disney, From an Idea to NIKE is loaded with fun facts, business term callouts, quotes from Phil Knight, and black and white line drawings. There’s a NIKE timeline, a list of the brand’s top endorsement deals, a bibliography, and source notes.

If you have nonfiction readers that have an interest in how business or brands work, stick a toe into the water and put a few of these into your collection. They’re quick reads and offer a beginning look into the business world. Focusing on entrepreneurs can be inspirational for readers – consider a book club or program where kids can come up with their own entrepreneurial idea? Have books like Jessie Janowitz’s The Doughnut Fix and Jacqueline Davies’s The Lemonade War handy. Other titles in the series include From an Idea to Lego and From an Idea to Google.

Non-Fiction, Teen, Tween Reads, Young Adult/New Adult

Girl Power! Girl Code!

Posted on March 6, 2017 by Rosemary Kiladitis

Girl Code: Gaming, Going Viral, and Getting It Done, by Andrea Gonzales and Sophie Houser, (March 2017, HarperCollins), $17.99, ISBN: 9780062472502

Recommended for readers 12+

Two teens attend NYC’s Girls Who Code Program, become friends, and create a viral video game that addresses the taboo of menstruation. It really happened, and they’re telling their story, hoping to inspire more girls to get involved in the tech space. More importantly, Andrea “Andy” Gonzalez and Sophie Houser talk frankly about the stress and the pressure of being in the spotlight; the sacrifices they made as they learned more about school, tech and entrepreneurship. They discuss the struggle to find a work-life balance. Girl Code is loaded with photos and includes an appendix with a glossary and coding exercises for both PC and Mac and is essential reading for anyone – particularly young women – interested in pursuing STEM careers.

I’ve been a big proponent of STEM for my library kids and for my own kids. I’ve run coding programs at my last library and am working on plans to bring one to my newest location. I urge the kids I see every day to get hands on, whether it’s toddlers playing with water tables to see what floats and what sinks, or tweens making BB-8 and R2D2 follow coding commands to move around a screen. Having two mentors like Sophie and Andy available on bookshelves is important, because they tell all: overcoming shyness and anxiety; encouraging kids to keep plugging away at code because it doesn’t always happen the first time, but perseverance gets results; and most importantly, that there are people out there that want you to succeed, but there are also people out there that will try to take the wind out of your sails once you do. Having two young women talk about their experiences is so much more important than me telling kids to stick two Scratch blocks together to run a command, because representation matters. I want readers to read these young women’s words and think, “I can do that.”

If you don’t have kids that are into code, give them this book anyway. Sophie and Andy take on the very taboo topic of being female in public. You read that right. Their game, Tampon Run, takes on the taboo of “icky girl stuff” – having periods – and puts it front and center, making it visible and real. It’s a big statement, and the thinking and reasoning behind the creation of this game is fascinating and inspiring reading.

History, Non-Fiction, Teen, Tween Reads, Women's History

Women in the Old West: Frontier Grit

Posted on October 18, 2016October 18, 2016 by Rosemary Kiladitis

Frontier Grit, by Marianne Monson, (Sept. 2016, Shadow Mountain), $19.99, ISBN: 9781629722276

Recommended for ages 12+

Monson profiles 12 pioneer women who lived life on the frontier as America expanded into the West. From a freed slave who watched her husband and children sold in front of her to a woman who rescued Chinese girls from human trafficking, every woman profiled in this book withstood hardships, overcame obstacles, and thumbed their noses at nay-sayers to change the world. There are entrepreneurs, doctors, politicans, and activists, all here to inform and inspire a new generation.

Frontier Grit gives us a new batch of women in history that many of us would otherwise never have heard of; while the research is well done and comprehensive, the writing is simplified, more for a middle school audience than the 18+ age group suggested by the publisher. An author summary at end of each profile relates what each woman personally means to the author, detracting from the scholarship of the overall book and relegating it to the territory of history report. Each woman’s impact could more effectively be communicated by making it less personal, more definitive; the lasting impact of each woman on all women.

Each profile includes photos (or drawings, where applicable), notes and sources. A reasonable purchase if you need additional women’s biographies, particularly as they relate to the American frontier or women’s suffrage.